Recently, Shoptop discovered that a user on TikTok is relying on Crystal Burst again!
@oulacrystalco posted a video on social media about making “sparkling crystal candles”, which attracted a lot of attention from netizens, and the video has been played more than 16 million times and gained 1.2 million likes.
The video mainly records the blogger’s DIY creative crystal candle process, take out half of the candle, arrange the wick and the crystal stone you want to put on the candle, and then pour on the wax oil with a fine glitter, after a few days of air-drying and solidification, a personalized crystal aromatherapy candles will be completed.
From the comment section, we can see that TikTok users are very interested in crystal aromatherapy wax, and many of them are looking for ways to buy it or tools to make it. As the video continues to come to light, crystal aromatherapy candles have caused a lot of hot debates in overseas social media.
Searching for the word “#crystalcandle” on TikTok, there are about 17,000 videos about crystal candles, mainly from crystal lovers and vegetarian bloggers making crystal candles, sharing exquisite crystal candles purchased, as well as the magical effect of using crystal candles.
www.tiktokdatatool.com Data shows that 7 out of 10 households in the U.S. use candles, and more and more consumers are using candles as home decorations, with the healing effects of the scents in their aromatherapy candles accounting for most of the reasons for purchase. Adding crystals to aromatherapy candles, with the help of overseas users’ belief in crystal healing, crystal aromatherapy candles have attracted a lot of attention in overseas markets.
On Amazon US, there are a variety of styles of crystal scented candles priced between $8.99 – $44.99, priced according to differences in ease of packaging, crystal candle design style, candle size and more. One of the crystal scented candles priced at $16.99 sold 1,000+ units last month, and sales of crystal scented candles are expected to grow significantly as the overseas holiday season approaches.
Within the product detail page, the seller elaborates on the composition of the product and describes the product’s scent, healing properties, and the appropriate scenario and audience, making it easy for consumers to shop.
www.tiktokdatatool.com data shows that the global scented candles market was valued at USD 3.24 billion in 2023 and is expected to grow at a CAGR of 3.9% to reach USD 4.75 billion by 2033.
www.tiktokdatatool.com data shows that the crystal market was valued at $4.4 billion in 2023 and is expected to grow at a CAGR of 3.9% to reach $6.6 billion by 2034. Among other things, the soaring popularity of crystal healing has led to a simultaneous increase in the demand and price of crystal products, contributing to the expanding size of this market.
So, what opportunities will the combination of scented candles and crystals bring to Chinese sellers? What should we pay attention to when going to sea?
Aiming at high potential markets is the first choice for sellers to export. Europe and the United States market aromatherapy candles market penetration rate is high, as one of the daily necessities, European and American consumers buy aromatherapy candles very often, especially natural and environmentally friendly labeled products, can be the main export market, secondly, Southeast Asia, the Middle East and other emerging markets, the rise of the middle class to promote the consumption of light luxury, crystal aromatherapy candles, the decorative attributes of the local on the “sense of ceremony The decorative properties of crystal scented candles fit the local pursuit of “ritual”, and can be combined with holiday marketing (such as Ramadan, Water Festival) to enter the market.
In terms of products, differentiated product strategy can enhance the competitiveness of aromatherapy candles in the market, from the candle materials, the use of natural soy wax, plant essential oils, avoid paraffin components, emphasize the “safe and harmless” and “sustainable” label, in line with European and American environmental regulations and consumer preferences; combined with crystal elements (such as the crystal candle) to meet the local pursuit of “rituals”. From candle materials, we use natural soy wax, plant essential oils, avoid paraffin ingredients, emphasize “safe and harmless” and “sustainable” labels, in line with European and American environmental regulations and consumer preferences; we combine crystal elements (e.g., natural ore inlays, gradient colors) to enhance the aesthetics of our products, and give them a cultural story (e.g., “energy healing”, “Scandinavian minimalism”) to enhance their emotional value.
Sellers can open the customized crystal aroma, set different customized styles on the product detail page and links, can distinguish the efficacy according to the crystal color, can be professionally matched according to the horoscope, can be free to select the combination of exclusive crystal aroma candles, etc., to meet the diverse aesthetic needs of consumers and the needs of diversified use of scenarios.
It is worth noting that when exporting, it is necessary to pay attention to the EU REACH regulation on the restriction of fragrance ingredients, the U.S. CPSC on the candle combustion safety standards update and other rules, to avoid sales blocked due to compliance issues or legal risks.
Secondly, sellers can make use of social media such as Instagram, Facebook, TikTok, Pinterest, YouTube, etc., and cooperate with KOLs in related fields such as life and home bloggers, crystal lovers, etc., to release various creative videos of crystal aromatherapy candles, evaluate the effect of use, and the user’s use of the scenario, so as to attract interested users to pay attention to them.
In addition, the “DIY crystal candle” challenge can be launched to encourage users to create and share content, which increases the interaction between users and the brand, expands product exposure, and increases conversion and sales.
