Recently, we have received many similar queries from sellers. They opened the store, selected the products, uploaded them on the shelves, waited for almost a month, got visitors, but not a single order. What’s even more devastating is that, watching other people’s store orders skyrocket, they have no progress, and even doubt whether TikTok is not suitable for them.
Don’t worry, in fact, the probability of the problem is in these three points: the traffic structure is wrong, the product display can not, the price strategy is not in place. As long as you find the right knot and optimize, the new store can completely break the game and quickly take the first batch of orders.
Question 1: only wait for the natural flow of TikTok store traffic sources you really understand?
Many new sellers are accustomed to traditional e-commerce logic, thinking that putting goods on the shelves and waiting for users to search in and order is enough. But in TikTok, natural traffic is no longer the core transaction method, especially the new store, your commodity card weight is low, ranking back, users simply can not see.TikTok traffic is divided into four categories:
First of all, the commodity card traffic It does exist, but it is far from as efficient as you think.TikTok will bring search traffic to the store based on the commodity title, description and picture, but the problem is that the new store itself has a low weight, and the search rankings are backward, and it is difficult for users to appear in the front row even if they search for the relevant keywords. What’s more, the small language environment of each market allows many sellers to fill in the keywords frequently stepped on the mine, and even direct machine flip leads to local users are difficult to understand, accurate traffic is impossible to talk about.
Again, self-operated traffic, that is, through short videos and live broadcasts to bring natural exposure.TikTok’s recommendation mechanism determines that the content is the core driving force of the flow, relying solely on the weight of the single commodity card flow is continuing to decline. Many new sellers will only shelve the goods, but are not willing to spend time to produce the video with goods, resulting in the store completely without content support, and so they give up the most important traffic entrance.
Daren traffic is an important mode of selling goods on TikTok, and many brands rely on Daren cooperation to quickly start volume. However, novice sellers generally believe that the high cost and complexity of the operation to find Darren cooperation, simply do not touch, the result is to miss an efficient customer acquisition channel. In fact, TikTok daren ecosystem has been very mature, there are a lot of mid-waist daren cooperation cost is not high, the key is that you will look for, will talk, will put.
Finally, the advertising flow is the most rapid effect of the way, but many new sellers are not willing to cast the flow, or put the wrong way, resulting in a lot of money burned, the order but not a few single. The new store must be combined with a short video to measure the flow, rather than blindly cast commodity card, otherwise it is likely that the conversion rate is low, ROI pull crotch.
Problem 2: The first picture, title, detail page …… These pits make users jump out directly
Some sellers have managed to get a little bit of traffic, only to find that the click rate is extremely low, or users click into the product page and then directly exit. Why? Because the merchandise display is not in place, the following points are especially critical.
The first picture is not attractive enough: users swipe the goods on TikTok, only one second to decide whether to click in to see. If your main picture is an ordinary white background picture with no attraction, it is likely to be scratched away directly. The correct approach is to learn from the style of the first picture of similar explosive products and adjust it appropriately, such as replacing the background, increasing the scenario-based display, or even adding a short sentence about the core selling point of the product.
Inaccurate title keywords: many new sellers directly copy the supplier’s title, and even use translation software to translate with one key, resulting in imprecise keywords, and even not in line with local language habits. The correct approach is to disassemble the competitors, collect high-frequency hot search words, and reasonably combine these words into your own title to ensure that the platform can correctly identify your goods.
Lack of persuasive detail page: Some product detail pages only have a blurry picture or a simple three-line text introduction, which is completely unable to dispel consumers’ doubts. The correct approach is to refer to the domestic Jinduoduo, 1688 and other platforms of the explosion of the detail page, learn how they emphasize the product selling points, pain point solutions, and reasonably applied to their own commodity page.
Problem 3: The price strategy is not set, the user then like not to order
Price is a key factor in the transaction, especially for new stores, how the pricing directly affects the conversion rate. Many new sellers make the mistake of directly targeting the market explosion, the result is that users are more willing to buy the existing sales and evaluation of goods, rather than choose a new store with zero sales.
Reasonable pricing strategy: Instead of benchmarking the explosive, we should pay attention to the same new store, is rushing sales of competitors, to ensure that the price has a certain degree of competitiveness. In the early stage, you can appropriately reduce the profit margin to increase the volume of orders in the store, and then adjust the price after the weight is raised.
Freight settings affect conversion: many stores on TikTok want users to bear the shipping costs by default, and this extra cost will make consumers hesitate. Newbie sellers try to participate in the free shipping program, and increase conversion rate through full reduction or package shipping strategy.
The optimal solution for new stores to quickly break through: short video + Darren + cast flow
Combining the above problems, the quickest way for new stores to break through is:
Take the initiative to create exposure: make your own short videos with goods, test at least 3-5 materials every day, and once the data of a video performs well, immediately increase the investment flow to expand exposure.
Linkage Darren promotion, quickly pry the first batch of orders: Darren with goods is the fastest growing mode of TikTok e-commerce, but many novice sellers feel that it is complicated and costly to find Darren, resulting in missed opportunities. In fact, there are now a large number of small and medium-sized daren willing to carry goods at low commission or accept to send samples for cooperation, the key is to find the right daren and build the linkage efficiently.
