Single product sales of 10,000 +, barbecue brush bursting into flames
tiktokdatatool.com data show that Amazon U.S. station a barbecue brush product sales can be considerable, just 14 days sales of 11,460 single, sales of more than 240,000 U.S. dollars, ranked first in the category of hot sales list.
Overseas users are keen on outdoor barbecue, which is an important social activity in summer in Europe and the United States, especially in the United States, Canada, the United Kingdom, Germany and other places.
According to statistics, about 75% of families in the U.S. have barbecue grills, and barbecue 1-2 times a week on average in summer; in the European region, especially in Germany, the United Kingdom and other countries, parks and family backyard barbecue scenes can be seen everywhere.
As an essential tool for outdoor grilling, barbecue brushes with durable bristles, multifunctional models with attached scrapers and environmentally friendly biodegradable materials are more popular.
The product combines the pain points of previous ordinary brushes, the brush head adopts a 3-in-1 design, and is equipped with an 18-inch anti-scald long handle with a sharp scraper, which easily removes stubborn grease stains and realizes efficient deep cleaning.
For the ordinary barbecue brush easy to fall out of the problem, the product adopts innovative stainless steel mesh design, completely solve the traditional bristle shedding problem. The bristle-free structure avoids metal residue, and the lightweight body ensures convenient use, meeting the consumer’s choice of outdoor barbecue cleaning.
Sales skyrocket on all major platforms
In addition to Amazon, eBay, Walmart, Etsy also launched different types of products.
The basic stainless steel models are mostly sold on Amazon, and the unit price of the products is around $8-20;
Walmart, eBay on the multifunctional combination models, including brushes, scraping head and storage box, mainly to create a high customer unit price, selling at $ 15-30;
Etsy on the majority of environmentally friendly biodegradable models, the choice of bamboo, silicone bristles, product premium is higher, the unit price of 20-40 U.S. dollars.
In addition to e-commerce platform sales, TikTok barbecue video also further promote product sales, using “scene marketing” mode to attract more potential users. There are more than 36w videos under the topic of #barbecue, with more than 100,000 or even a million likes for a single video.
The video not only shows the barbecue process, but also shows the cleaning process of the barbecue brush through the close-up camera, and this kind of “passive grass-roots effect” drives the search volume of barbecue brush on Amazon to surge.
Platform comparison data show that 1688 the same commodity wholesale price in 10.5-20.47 yuan (about 3 U.S. dollars), and Amazon on the existence of nearly 10 times the cross-border price difference dividend, visible product has a huge profit space.
Such a hot barbecue brush in the eyes of Chinese sellers to occupy the advantage, the world about 80% of the barbecue brush produced in China, Zhejiang, Guangdong and other places have mature hardware and kitchenware supply chain, can provide sellers with cost-effective OEM / ODM products (suitable for small and medium-sized sellers), or some customized design (such as brand LOGO, multi-set combinations).
It’s the right time for barbecue brushes to go overseas
The global outdoor cooking equipment market was valued at USD 59.1 billion in 2023 and is projected to reach USD 6.46 billion by 2024, grow to USD 130.4 billion by 2032, and grow at a CAGR of 9.18% during the forecast period of 2024 to 2032.
Google Trends data shows that over the past year, the term “barbecue (barbecue)” has continued to be searched globally with a heat between 40-100, and from April in previous years, the search heat gradually went up to 60+, with France, Italy, the United States, Belgium, the Netherlands, the United Kingdom and others as the France, Italy, the United States, Belgium, the Netherlands, the United Kingdom, etc. are the main focuses.
As an essential tool for cleaning the grill, barbecue brush is a high repurchase rate product (consumers usually replace it quarterly due to the bristles’ easy wear and tear), and the market demand is stable.
The grill brush market on Amazon is currently polarized:
Low-priced white-label products (below $10, dependent on price wars, low profits);
Mid- to high-end branded products ($15-$30, emphasizing materials, safety and brand premium);
Sellers are advised to avoid purely low-priced competition and instead enhance competitiveness through differentiated design, quality materials and brand story.
Historical data shows that the product sees its sales peak in April-June each year, and sales have now shown a clear upward trend, and are expected to enter the pop-up season soon. With the surge in demand for summer barbecue, the same type of product is expected to become a pop-up in the outdoor category, and it is recommended that sellers grasp the market opportunity, layout inventory and promotion strategy in advance to seize the sales bonus period.
