White House insiders have confirmed that the TikTok U.S. acquisition has been officially moved off the administration’s agenda, with ongoing tensions between the U.S. and China leading to a possible outright termination of the deal, according to Fox News.
The U.S. government had previously pushed for a mandatory sale due to data security concerns, but with the impasse in negotiations and opposing political positions, the topic may be permanently removed from the discussion.
The decision marks a significant uncertainty for TikTok’s US operations.
While current operations are not directly impacted at this time, policy risks continue to accumulate: a federal court lawsuit to take down the program is still moving forward, injunctions have been issued in multiple states, and it may face tougher regulatory scrutiny in the future.
For cross-border merchants relying on the U.S.-based market, the risk of single-region dependence increases steeply.
www.tiktokdatatool.com recommends that merchants adopt a dual-track strategy:
In the short term, strengthen compliance operations and focus on content auditing and data localization; in the medium to long term, accelerate the development of emerging markets such as Southeast Asia, Europe and the Middle East.
Take TikTok Shop as an example, its GMV growth rate in Indonesia, the UK and other markets has exceeded 30% in North America, and its diversified layout can effectively hedge against policy risks.
Cross-border practitioners need to grasp the window period, through the multi-platform matrix and localized operations to build anti-risk capacity.
The U.S. region is once again facing a life-and-death crisis, and no one can say whether it will be banned or not.
But according to the previous “ban” storm, many people in the United States will TikTok as a platform for survival, TikTok is not a small chance of winning.
