TikTok inflatable beds sell 2 million a month
It’s the hot summer season again, and water consumption is starting to unleash its potential.
Recently, in the TikTok U.S. area, the sales of an outdoor water inflatable bed continue to climb. www.tiktokdatatool.com data show that in the past month, this water inflatable bed has sold nearly 10,000 pieces in total, with estimated sales of more than 300,000 U.S. dollars (about 2.19 million yuan), and has taken the first place in sales of home building materials category in one fell swoop.
This inflatable bed comes from Sloosh, a small TikTok store, which is a brand specializing in inflatable beds, judging from the products on the shelves, with products ranging from inflatable chairs to inflatable beds priced from $20-$50.
On other platforms such as Amazon and Walmart, you can also see Sloosh home products on hot sale. On Amazon, for example, an inflatable Floating Chair by Sloosh has sold thousands of units in the past month. At the same time, Sloosh’s round inflatable beds, double inflatable beds, inflatable chairs and other monthly sales have also stabilized at several hundred pieces.
In addition to focusing on a single category, a big factor in the popularity of Sloosh products is also marketing. Before the start of summer, Sloosh has begun to build momentum for the summer pop-up single.
On the TikTok channel, more than 70% of Sloosh’s revenue comes from celebrity bandwagons. Back in March, a number of pop-ups were featured in the videos of the Darlings that Sloosh collaborated with. One of the bloggers posted a video of sunbathing in his yard with an inflatable bed, which had 3.7 million views and brought in nearly 3,000 pieces directly, with $1.13 million in sales.
Of course, in addition to its own efforts, Sloosh inflatable beds hot sales can not be separated from the huge market demand support.
According to the data of business organization Jobera, there are about 10.7 million swimming pools in the United States, of which 10.4 million are residential pools, that is, private pools, which means that pool-related consumption is an important part of the daily life of Americans. Even if there is no pool, sunbathing on the lawn of their own yard will be a recreational program for many Americans.
In such a market background, in addition to inflatable beds, other products related to pool play can naturally sell like hot cakes. For example, swimsuits, last summer, TikTok ran out of two major explosive women’s swimsuits, respectively, split bright-colored swimsuits and one-piece tummy-tucking swimsuits, one lining the skin color, one slimming and plastic.
TikTok statistics show that last year’s summer promotion, bright-colored swimsuits achieved a 742% YoY growth in the fully-hosted market, while women’s one-piece swimsuits stormed into the top 10 of the platform’s explosive items.
In addition, water gun toys are also a big hit category. Just recently, sales of a just-new domestic electric water gun toy in the U.S. region of TikTok exceeded 10,000 pieces, totaling $280,000 (about 2.04 million yuan) in sales.
Sellers interested in related categories may want to learn more about market trends, pick the right products as early as possible, and seize this wave of summer-limited Splash Day traffic.
Summer shopping is on the rise
Of course, water products are only one of the categories of the summer limited, with the temperature gradually rising, the consumer population and then expand, more product sales will naturally rise.
For example, small fans, some time ago, Yiwu Trade City, selling small fan bosses began to get busy, a large number of orders continue to be shipped to the Americas, Africa, Southeast Asia and other regions. Some merchants business is booming to, yesterday just into the goods today can all be sold out.
During this period, online channels are also hot. In the TikTok U.S. area, Sunshine Tech small store’s portable fans sold 9,400 pieces per month, with sales of 150,000 U.S. dollars; in the Malaysian station, GOOJODOQ small store’s portable turbo fans sold a cumulative total of 38,200 pieces, with sales of more than RM230,000 (about 380,000 U.S. dollars).
Then there’s the barbecue brush, which is still an important entertainment and recreation item, even though outdoor grilling is hot in the summer. In recent times, a barbecue brush on Amazon has continued to sell like hotcakes, with more than 10,000 units sold in just two weeks and $240,000 in estimated sales. Similar products, on domestic wholesale platforms, sell for just a few dollars.
In addition to these things for people, sellers may also want to open their minds and make some limited summer products for cars, pets and other objects. Moreover, the same products sold to different markets may be able to follow the seasonal changes and make more money.
For example, the car umbrella, in TikTok Malaysia station, the last day of last year, there is a car windshield umbrella sold out, single day out of the order of tens of thousands of pieces. Now officially entering the northern hemisphere summer, its sales are expected to soar again.
Another example is the pet cooling ice pad, which is also considered a hot product in the European and American markets, after all, the pet economy first emerged from here. American pet retailer Chewy research data shows that 72% of cat owners will prioritize the purchase of summer cooling products, such as ice pads, circulating water dispensers.
There is no doubt that the summer single season has sounded the bell, the main focus of this type of seasonal goods sellers also need to always pay attention to market trends, to find the customer demand, and strive in the flow of the outbreak of the time, to play an effective explosion, for a year of limited seasonal sales to draw a successful conclusion.
