Doing Darren cooperation on TikTok, many brands and merchants experience a dilemma: the Darren they have cooperated with have already been covered in multiple rounds, but they still want to find new high-potential Darren to bring in more incremental traffic.
At this time, instead of competing for the already famous V, it is better to pay attention to those who have just started but outstanding performance of the emerging Darren, who usually have lower cooperation costs, high growth potential, and are more willing to establish long-term cooperation. So how do you pinpoint such people?
Use data to filter to find the most promising up-and-comers
In Kalodata’s “People” menu, you can use a series of fine-grained filters to find new accounts that have excelled recently.
First, filter by product category to make sure the content matches your product area, so that subsequent collaborations have a higher conversion rate.
Then, set the “first video release time” to within 30 days, so that you can target new people who have just started operating. Their growth stage on the platform is still early, the cooperation cost is relatively low, but if the performance is good, it is possible to become a high-quality KOL in the future.
Next, select the type of “Independent Daren”, avoiding those managed by MCN organizations, as MCN darens usually offer higher prices and lower cooperation flexibility, while independent darens are more suitable for low-cost attempts and long-term binding.
Lastly, select the “Deal Trend” for growth to make sure that they are not just “starter accounts”, but have already demonstrated their commercialization ability in a short period of time and have good sales potential.
Why Emerging Talent? Low cost but high returns
Many emerging darlings are in a traffic support period when they first start their accounts, and TikTok tends to give them a higher natural traffic skew. If you can find them at this stage and work with them at a lower cost, you may get results beyond expectations.
Moreover, emerging darlings are often more willing to try different cooperation models, such as commission share and package volume cooperation, rather than a single fixed offer model, which is a great opportunity for brands with limited budgets.
Suggestions for cooperation: How to establish efficient cooperation with emerging darens?
After finding a Darren, the following strategies can be used to improve the efficiency of cooperation:
Test small amounts first and observe actual conversion: The traffic structure and user interaction pattern of new accounts may be different from that of established darens, so it is recommended to start with a small amount of placement or commission-only cooperation, and then expand the scale of cooperation after observing the effect.
Provide a clear content direction: new professionals often lack rich experience in carrying goods, so they can provide some high-conversion content framework, such as common hooks, pain point shaping, product demonstration, etc., so that they can make less detours in their creation.
Binding long-term cooperation, forming a “growth-oriented Darren matrix”: If some new Darren outstanding performance, you can lock long-term cooperation in advance, or even provide exclusive product cooperation, so that they become your “brand exclusive Darren”, in their growth process to establish a deeper relationship. Cooperation relationship.
Summarize: With the help of accurate data mining, let Darren marketing more cost-effective!
Compared with the high price of established talents, emerging talents are a more cost-effective choice. Through Kalodata’s accurate screening, you can quickly find those new accounts with bright performance and upward transaction trend, and lay out the Darren marketing at low cost. Combined with the right cooperation strategy, you can not only get a better ROI, but also the possibility of digging out the next explosion of goods with Darren, so that the marketing is more sustainable.
Kalodata enterprise single account, help efficient Darren cooperation!
If you want to accurately tap into the emerging talents and quickly select the masters who meet your brand’s needs, Kalodata Enterprise Edition Single Account is now available for a limited period of time to make your data filtering more efficient!
You can export 10,000 contacts per month, and you can also get 3 days of Batch Builders membership to double the efficiency of your contacts.
